← ACM Creative Concepts

Pre-Shift Consulting

Because Hope Isn't
a Business Plan.

Restaurant consulting built by someone who's actually done it — from dishwasher to owning multiple concepts across DFW.

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The Founder

Anthony Morel

Anthony C Morel

Founder, ACM Creative Concepts · Pre-Shift Consulting

I'm not starting with a theory. I've opened restaurants from scratch, rescued struggling ones, built hiring and training systems, developed menus and bar programs, and started working on franchising — all while running three active concepts in DFW.

I've lived every position in a restaurant — from dishwasher to owner. That's not a resume line. That's your biggest advantage when you hire me.

✓26+ years in the service industry
✓Has owned and operated 7 concepts
✓Created 5 concepts from idea on a beverage napkin to grand opening and fully operational
✓Turned struggling times into profitable times
✓Built systems and software for organization, hiring, training, menus, bar programs, marketing and guest experience
✓Currently operating 3 concepts in two cities and introducing one franchise model

Who I Help

🚀

Future Restaurant Owners

Never opened before

You have the dream and the drive. I help you build the plan, avoid the landmines, and open with confidence instead of chaos.

I help with

→ Business plans & concept development
→ Location & lease negotiations
→ Contract buildout/remodel design
→ Kitchen design & vendor setup
→ Menu development & POS
→ Hiring, training & operations systems
→ Daily operations strategy
→ Financing support

“I'll help you avoid the mistakes that bankrupt most first-time restaurant owners.”

🔧

Existing Restaurants

Open but not where you want to be

You're open, but something's not working — costs are high, sales are flat, or the team's a mess. I find the leak and help you fix it.

I help with

→ Food & LBW cost
→ Labor optimization
→ Menu engineering
→ Marketing & online reputation
→ Guest experience & training
→ Profitability systems
→ Financing support

“We find where your money is leaking and help you build a restaurant that works.”

The Framework

The Pre-Shift Method™

Every client goes through the same proven roadmap. You're not buying advice — you're buying a system.

01
Vision
Define your concept, market, and competitive edge.
02
Planning
Business plan, budget, timeline, and financial projections.
03
Build
Location, lease, design, equipment, and vendor setup.
04
Hiring
Recruiting, interviewing, and building your core team.
05
Training
SOPs, service standards, and pre-opening rehearsals.
06
Opening
Soft open strategy, grand opening, and first 30 days.
07
Optimization
Food cost, labor, and operations fine-tuned for profit.
08
Growth
Multi-unit expansion, franchising, and scaling systems.

How We Work Together

Consulting Packages

Restaurant Launch

From dream to grand opening.

✓Concept & brand development
✓Business plan & financial projections
✓Location scouting & lease review
✓Kitchen design & equipment
✓Vendor setup & menu development
✓Hiring & training systems
✓Opening week strategy
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Restaurant Rescue

Find the leak. Fix the business.

✓2-day on-site audit
✓Full financial review
✓Operations & systems analysis
✓Menu engineering
✓Staff & culture evaluation
✓90-day turnaround plan
✓Weekly check-ins during recovery
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Restaurant Growth

Built to scale.

✓Multi-unit expansion strategy
✓Leadership development
✓Systems & process documentation
✓Franchise readiness assessment
✓Brand standards & training manuals
✓Financial modeling for growth
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Get Started

Start the Conversation

Tell us about your situation. We'll be in touch within 24 hours to set up a free discovery call.

Free discovery call. No commitment.